Palat Vijayaraghavan founded Lawrencedale Agro Processing during March 2009 after being witness to the numerous troubles which the farmers go through in managing the life-cycle of their harvest.
The farmers, especially those with land-holding of less than 5 acres, are at the mercy of numerous intermediaries, when they (farmer) want to sell the produce. Vijayaraghavan, along with three partners, innovated to walk with the farmer in the entire life-cycle of the harvest and get them beneficial forward market linkages, besides offering a host of farmer services to improve the quality of the yield while reducing dependency on chemical pesticides.
With this foundation, Vijayaraghavan refined the fresh produce post-harvest management processes to drastically reduce the supply chain losses along the farm-to-fork link which enabled the retailers to increase their focus on the front-end. Innovating further, He has put in place a series of technology processes to drastically reduce the contaminants from the fresh produce and make them Safe To Consume.
An Automobile Engineer by education, Vijayaraghavan is a long-time resident of Ooty, and has been active in preserving the natural environs of the ecological biosphere of Ooty through eco-friendly landscaping and improving the town's infrastructure.
Vijay, a passionate and hands-on manager at Lawrencedale Agro, is also active in various facets of society development in Ooty and is actively involved in Road Safety Awareness.