Prakash heads Customer Retention and Growth for the company. He manages end to end personalisation across all ecommerce touchpoints. He also ensures that all key decisions have customer centricity and is backed by relevant data driven insights. Additionally, he oversees new growth initiatives like content, monetization, social commerce & digital goods.
Prakash pioneered commerce advertising in India & launched Flipkart ads in 2015. Before Flipkart he has been an entrepreneur, investment banker, investor etc. He is an alum of IIT Kanpur and Kellogg School of Management. Prakash has over ten years of experience that includes marketing, strategy, partnerships, finance, analytics and sales. He has established track record of leading entrepreneurial initiatives with P&L responsibility. He specializes in defining, launching & scaling products that provide compelling business value.