Praphul Misra is Director & CEO at Netcarrots Loyalty Services. He has 16 years of experience in Sales, Market Research, Consulting, and Direct Marketing in India and USA. Prior to his current position, Praphul was designed and managed CRM programs for Hero Honda, General Motors, Hindustan Times, Microsoft, Usha Lexus, JCPenny, Discovery Channel, amongst others. He did B.Engg. from University of Roorkee (now IIT) and MBA from State University of New York, Buffalo.