Mr. Prashant Gupta, a highly reputed senior member at Aditya Birla Group, heads Aditya Birla Online Fashion (abof), the group’s vehicle for foraying into pure-play fashion e-commerce space. abof went live in September 2015 as the first fashion portal going live from any of India’s large conglomerates. It was the fastest concept-to-launch business that came up in about 8 months”
A young dynamic IIM A pass-out, Mr. Gupta is known for his strategic and business acumen and also for his focus on team development. Before being tasked with incubating and building up a portfolio of e-tailing businesses for Aditya Birla Group in 2014, Mr. Gupta headed the Chairman’s Office for about 3.5 years wherein he assisted Mr. K M Birla in strategic planning and monitoring the diversified businesses. His team advised the Chairman on strategy and operational issues in each business such that he had an independent point of view (in addition to the CEO’s view) on them.
A computer science graduate from IIT Delhi, Mr. Gupta completed his MBA from IIM Ahmedabad in 1999 and graduated with a gold medal. He joined McKinsey in 1999 where he spent over 10 years and served a wide variety of clients across sectors like Infrastructure, Construction, Power, ITS/BPO, Oil & Gas, Retail/Consumer, and Life Insurance. He was a partner at the firm before joining the Group in 2010.