Mr. Sanjay Vakharia is the Director & COO of Spykar Lifestyle Private Ltd. & has been part of the original team who founded Spykar in 1992. Prior to joining Spykar, he worked with Magna Publications as the Export Manager (Garments) wherein he was responsible for setting up the marketing network in the US & UK markets. Additionally, he served as Marketing Manager for Toys & Games division of the Magna group. in 1990, he set up the Jeanswear Brand RAGZ, in partnership with a few friends.
His sharp business acumen saw him rise from overseeing product development and Marketing to being the COO. He has played a key role in the overall Marketing & Brand Communication strategies at Spykar.
Under the astute direction of Mr. Vakharia, Spykar has set up a robust distribution platform across the length and breadth of the country spanning EBO’s, LFR’s, MBO’s, and online sales. Besides online, Spykar has over 2000 points of Sales across 300 towns and cities of the country.
It is his passion & purpose to be unique that makes Spykar deliver a product that is easily distinguishable from the rest of the brands in the denim market. His keen eye on every aspect of business coupled with extensive travel across the world has led to inputs which have propelled Spykar to compete with the leading international brands. Spykar has the distinction of serving one of the most fickle consumers of the country, the youth, since over two decades and this has translated in Sanjay Vakharia of being one of the few professionals in the industry having a wealth of knowledge on this consumer segment.