Shripad is a founder Director at MarketGate Consulting and brings an experience spanning over thirty years to help companies achieve superior business results and enhance brand value. He has worked across a multitude of sectors from financial services to automobiles and entertainment to petrochemicals. Shripad's breadth of experience prior to consulting covers industries such as healthcare, consumer goods and food & beverages. He has led sales and marketing teams for over fifteen years and has steered diverse businesses in the course of his career.
Shripad was Vice President-Marketing and Business Head for New Beverages at Coca-Cola India for over five years beginning 2000. His major achievements include achieving market leadership for brand Thums-up, Sprite and Maaza and preference leadership for brand Coca-Cola through the memorable “Thanda Matlab Coca Cola” campaign. He also led the advertising of core brands for India, Indonesia, Rural China, Nepal, Bangladesh and Sri Lanka. Prior to this he was Vice President-Marketing for the Johnson & Johnson Consumer Business and also headed the Vision Care profit center.
Shripad is an MBA from the Indian Institute of Management, Bangalore. He is a frequent speaker at industry conferences and has contributed articles to leading business dailies and magazines.