Sohini Rajola is the Head of Electronic Banking Group at Axis Bank, the third largest private sector bank in India. She leads the bank’s business across all electronic and digital channels including Internet banking, Mobile Banking and ATMs in addition to driving the Bank’s Customer Initiatives encompassing the pan bank loyalty program and campaigns.
Prior to this she was the head of Cards and Merchant Acquiring business for Axis Bank. She launched the Debit, Credit and Pre Paid Cards at Axis Bank and has been instrumental in driving the Bank’s strategy around payment businesses with many product and process innovations to her credit. Axis Bank is today the fastest growing credit card issuer, the fourth largest debit card issuer and the second largest merchant acquiring bank in the country.
Axis Bank was the first new generation private sector bank to begin operations in 1993 and Sohini joined the Bank in 1998 in their Branch Banking division. She was part of the team that set up the Retail Banking Department at the Bank and launched numerous savings account products for different customer segments including Defence, Corporate Payrolls etc. She was also instrumental in setting up the direct sales channel for origination of Bank Accounts.
She is a B.Sc. graduate with a Management Degree from Symbiosis Institute Pune in 1998.