Supam Maheshwari

  • Supam Maheshwari

    Co-founder & CEO,

    An IIM Ahmedabad MBA student and a Mechanical Engineer, Supam Maheshwari, CEO and Founder of, started the company in the year 2010. Prior to launching, Supam was the co-founder and CEO of Brainvisa Technologies, one of the largest e-Learning company, and was associated with the company from 2000 to 2009.

    A first generation entrepreneur, the need to do something on his own led him to open his During his Brainvisa days, when Supam had just become a father, he used to travel abroad frequently. As choices for baby products in India were quite limited around eight years ago, he used to buy a lot of them during his business trips. Thus he discovered an opportunity and conceptualised Today FirstCry is India’s largest omni-channel shopping destination for babies, kids, and expecting moms.

    As the CEO of, Supam leads and oversees the implementation of the company’s long and short term plans in accordance with its strategy. An exemplary leader, Supam believes in leading by example and is always the first one to take the initiative, guiding and directing the team to set & achieve greater heights.