Techcircle E-Commerce Forum 2014

  • Introduction
  • Agenda
  • Speakers
  • Venue
  • Sponsors
  • Partners
  • Registration

Techcircle E-Commerce Forum 2014

Indian E-Commerce industry has witnessed rapid growth over the last few years, with some of the top players disrupting existing retail framework and getting Indian consumer to shop online. While these mega opportunities are here to stay, concerns remain on how sustainable e-commerce businesses are and when they will see profitability.

However, the industry is still in its early days and the players are figuring out the best way to do business and expanding the market. Profitability is still a big challenge, and most players are caught between revenue growth and maintaining profitability. Also, the flow of venture capital dollars has slowed down.

In this context, has come up with the 6th annual edition of its prestigious Techcircle E-Commerce Forum 2014 on 29th January at ITC Maratha, Mumbai. The forum will discuss and debate key trends, opportunities and challenges in Indian e-commerce today.

In this edition, the hot topics for deliberations will hover around - The future of online consumption behaviour In India; Hacking growth, scale & profitability; Creating user interface that generates user engagement & sales; Building local & classifieds to solve Indian problems at scale; Lessons learnt from investing in Indian E-Commerce; De-coding the best tech practices for E-Commerce; Enhancing efficiency in E-Commerce marketing, among other key topics.

We will also host a special session, Techcircle Showcase, where 5 exciting and innovative internet commerce companies will present on their business, differentiation, traction, product market opportunity and how they will disrupt existing ecosystem to create value. To apply, contact Sandeep/ Ravi at or 0120-4171111

Join us for India’s largest E-Commerce summit as it identifies the right path to create lasting and profitable companies in India.

For sponsorship write to:;
For registrations write to: Sandeep/ Ravi at; 0120-4171111
For any agenda suggestion / speaker nomination, write to

8:30am - 9:05am
Tea, Networking & Registration


9:05am - 9:15am
Introduction Note


9:15am -10:00am
Panel: The nuts and bolts of managing and growing a large e-commerce business
What are the learnings of running and growing a large e-commerce business - the thoughts of e-commerce pioneers. What are the challenges in maintaining customer satisfaction, keeping up with hyper growth, and making sure the businesses are well capitalised. The learnings from various models - horizontal, vertical - and warehouse and market place - approaches. What are the key pain areas in operating an e-commerce business, and what are the solutions? What is in store for the sector in the next couple of years?


Supam Maheshwari - Co-Founder & CEO, Firstcry
Peyush Bansal - Founder & CEO,
Srinivasu M.N, Co-Founder, Director, Billdesk
Sachin Oswal - Co-Founder & COO, Infibeam
Nitin Nayar - MD, Warburg Pincus (Moderator)


10:00am - 10:20am
Address: Creating user interface that generates User Engagement & Sales
Latif Nathani - MD, eBay


10:20am - 10:40am
Tea & Networking


Techcircle Insights : Sharp-focused panels on trending topics from the most relevant folks in the business with Q&A.
10:40am - 11:10am
TC Insights 1: Hybrid e-commerce - Is this the way forward?
First there were brick an mortar retailers, then came the e-tailer, and now we see a number of online retailers making their presence felt in the offline space. A number of e-com companies have already launched their own offline stores and are now looking to expand their reach ever further. Can we see a Flipkart store in our locality next? Is this the way forward?


Manoj Kumar - CEO,
Manoj Gupta - Founder, Craftsvilla
Kartik Varma - Co-founder, (Moderator)


11:10am – 11:30am
Presentation - Online Customer Experience

Kirankumar Kothari - Regional Business Manager, Smarter Marketing, IBM India


11:30am - 12:00pm
TC Insights 2: Innovations in logistics
Same day delivery versus standard delivery. Third party versus own delivery. Free delivery versus paid delivery. Delivery in marketplace model versus warehousing model. What are the customer feedback on delivery related issues? Everything about logistics in e-commerce and learnings of various players.


Ashish Goel - Founder & CEO, Urban Ladder
Mudit Khosla – CEO,
Mohit Tandon - Co-founder, CSO, Delhivery (Moderator)


12:00pm - 12:30pm
TC Insights 3: Payment gateways: The new trends
There is a spate of launch of payment gateways from large e-commerce players. Initially offered on their own site, the companies are gradually opening it up for other e-com firms too. But is it worth the effort? Pain points in payments in e-commerce.


Upasana Taku - Co - Founder, MobiKwik & Zaakpay
Mohan Nair - CMO, Avenues India Pvt. Ltd
Amit Lakhotia - GM - Payments, One97 Communications Ltd (Moderator)


12:30pm - 12:50pm
Presentation: Protect and Perform with Akamai
Jaydeep Nargund - Head Services, Akamai Technologies


12:50pm - 1:40pm
Lunch & Networking


1:40pm - 2:20pm
Session: What next for Classifieds websites business in India
A clutter seems to be building in the market in the space with two - three websites largely dominating. But the larger question still remains if there is any evidence to show that the classifieds usage has increased? What will be the focus areas for the business going forward? What are the innovations being built? Can't the model be disrupted with a hyperlocal/mobile platform?


Yogendra Vasupal - Co-founder & CEO, Stayzilla
Amit Jain - CEO & Co-founder, GirnarSoft, CarDekho
Murugavel Janakiraman - Founder & CEO,
Niren Shah - MD, Norwest Venture Partners (Moderator)


2:20pm - 3:00pm
Session: How to create differentiation for E-Commerce Marketplaces?
E-commerce marketplaces have not necessarily changed the customer acquisition costs. It’s more of a survival strategy; it’s not a proven success strategy in India yet. How to execute a marketplace successfully compared with direct online retail? Is it just an immediate survival strategy by e-com startups or actually generating results on the ground?


Ambareesh Murthy - Founder & CEO,
Sanjay Sethi - CEO & Co-Founder,
Falguni Nayar – CEO, Nykaa
Pradeep Tagare - Investment Director, Intel Capital (Moderator)


3:00pm - 3:45pm
Session: Lessons learnt from investing in Indian E-Commerce
After 5 years of active investing in Indian E-Commerce, what are the Indian investors’ experiences? While none of the e-commerce companies have reached profitability - and a number of them have already shut shop - the sector continues to garner investor interest. What can we expect in the next 3 years? What are the high growth opportunities for investments? What is investible and what is not?


Vani Kola - Managing Director, India, Kalaari Capital Advisors P Ltd
Ashish Gupta - Senior Managing Director, Helion Advisors Pvt. Ltd
Shrenik M Khasgiwala - Director, Brand Capital
Vijay Shekhar Sharma - Founder & CEO, One97 Communications
Samir Kumar - MD, Inventus Capital Partners (Moderator)


3:45pm - 4:10pm
Techcircle Showcase - Powered by Nasscom 10,000 Startups
Here 5 exciting and innovative internet commerce companies will present on their business, differentiation, traction, product market opportunity and how they will disrupt existing ecosystem to create value. Nominations Closed


4:10pm - 4:30pm
Tea & Networking


4:30pm - 5:10pm
Session: Technology and design in e-commerce
Where most e-commerce startups are run by people who specialize in technology rather than retail, it is of no surprise that online marketplaces contend that their model is viable and even appropriate for India. The point that an e-commerce company is first and foremost a technology company has been driven home. But the deeper question is how to create efficiencies in technology, managing efficient backend tech infrastructure for e-commerce, what kind of UI works for each e-commerce models and not only keep up with market developments such as mobile commerce or social commerce, but also lead the way.


Atul Tewari - COO, Quickr India Pvt Ltd
Yashish Dahiya - CEO,
Bhavish Aggarwal - Co - Founder & CEO, Olacabs
Amitabh Misra  - VP, Engineering , Snapdeal
Vibhore Sharma - CTO, Info Edge (India) Ltd (Moderator)


5:10pm - 5:50pm
Session: E-commerce marketing: Bang for the buck
Built the technology, launched an website, now what? While technology is vital to an e-commerce company, what good is an e-com site it if there is no one to transact on it? This is where marketing comes in. How can you make the brand attractive to customers? How does one calculate ROI? Is online marketing the most appropriate way? Should e-commerce companies spend big bucks on TV advertising? If yes then at what stage and how much?


Radhika Ghai Aggarwal - CMO & Co-Founder,
Kashyap Vadapalli - CMO & Head - New business,
Sumit Jain - Co-Founder & CEO,
Vaibhav Aggarwal - Co-Founder & MD, Fabfurnish
Mahesh Murthy - Partner, Seedfund (Moderator)


5:50pm - 6.00pm
Concluding Remarks


6:00pm Onwards
Techcircle Unwind
Continue the energy and networking of the day with more social time with top entrepreneurs and leading investors over cocktail.

Ambareesh Murthy Ambareesh Murthy Founder & CEO,
Amit Jain Amit Jain CEO & Co-founder, | @CarDekho
Amit  Lakhotia Amit Lakhotia GM - Payments, One97 Communications Ltd
Amitabh Misra Amitabh Misra SVP & Head of Technologies, Snapdeal
Ashish Goel Ashish Goel Co-founder & CEO, Urban Ladder Home Decor Online Pvt. Ltd.
Ashish Gupta Ashish Gupta Senior MD, Helion Advisors Pvt. Ltd
Atul Tewari Atul Tewari COO, Quikr
Bhavish Aggarwal Bhavish Aggarwal Co-Founder & CEO, Ola Cabs
Falguni Nayar Falguni Nayar CEO,
Jaydeep Nargund Jaydeep Nargund Head Services, Akamai Technologies
Kartik Varma Kartik Varma Co-founder,
Kashyap Vadapalli Kashyap Vadapalli CMO & Head - New business, Pepperfry
Kirankumar Kothari Kirankumar Kothari Regional Business Manager- Smarter Marketing, IBM India
Latif Nathani Latif Nathani MD, eBay India
Mahesh Murthy Mahesh Murthy Partner, Seedfund
Manoj Gupta Manoj Gupta Founder, | @craftsvilla
Manoj Kumar Manoj Kumar Co-founder & CEO,
Mohan Nair Mohan Nair CMO, Avenues India Pvt. Ltd
Mohit Tandon Mohit Tandon Co-founder, Delhivery
Mudit Khosla Mudit Khosla CEO,
Murugavel Janakiraman Murugavel Janakiraman Founder & CEO, Limited
Niren Shah Niren Shah Managing Director, Norwest Venture Partners India
Nitin Nayar Nitin Nayar Managing Director, Warburg Pincus India Private Limited
Peyush Bansal Peyush Bansal Founder & CEO, | @Lenskart_com
Pradeep Tagare Pradeep Tagare Investment Director, Intel Capital | @intelcapital
Radhika Ghai Aggarwal Radhika Ghai Aggarwal Co-founder & Chief Business Officer, | @ShopClues
Sachin Oswal Sachin Oswal Co-Founder & COO,
Samir Kumar Samir Kumar Managing Director, Inventus Capital Partners | @Inventusvc
Sanjay Sethi Sanjay Sethi CEO & Co-Founder,
Shrenik M Khasgiwala Shrenik M Khasgiwala Director, Brand Capital
Srinivasu M.N (Vasu) Srinivasu M.N (Vasu) Co-Founder & Director, Billdesk
Sumit Jain Sumit Jain Co-founder & CEO,
Supam Maheshwari Supam Maheshwari Co-founder & CEO,
Upasana Taku Upasana Taku Co-founder, MobiKwik | @MobiKwik
Vaibhav Aggarwal Vaibhav Aggarwal Co-Founder & MD, Fabfurnish
Vani Kola Vani Kola MD - India, Kalaari Capital Advisors P Ltd
Vijay Shekhar Sharma Vijay Shekhar Sharma Founder & CEO, Paytm
Vibhore Sharma Vibhore Sharma CTO,
Yashish Dahiya Yashish Dahiya CEO,
Yogendra Vasupal Yogendra Vasupal Co-founder & CEO, Stayzilla


ITC Maratha
Sahar Rd, Andheri East, Mumbai, Maharashtra 400099
Ph.: 022 2830 3030

 Brand Capital

Brand Capital is a part of Bennett, Coleman & Co. Ltd. (BCCL). We work with young businesses in creating iconic brands for our clients by putting the unmatched might of our media offerings along with our brand building expertise. At the core we engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. To augment the core offering of Brand Capital as above, we have 3 more solutions offered - Brand Estate, SpringBoard & BrandScope.

Brand Estate helps to propel real-estate brands to top-of-mind by providing innovative brand-building solutions. Spring Board helps to propel Asset-light concepts into Super Brands through the infusion of high-decibel advertising. At BrandScope we create brands, positioned at different consumer segments with the ability to straddle multiple content, experience and product categories. Our aim is to help businesses targeting similar consumer segments to ride


Paytm is India’s largest mobile commerce platform. Paytm started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps. In short span of time Paytm has scaled to over 7 Million orders a month.

Paytm is consumer brand of India’s leading mobile internet company One97 Communications.

Dynaflex private limited

Established in1986, Dynaflex is one of the handful manufacturers of security & tamper evident envelopes & bags.


The security range of products range from security envelopes used in online shopping, courier bags to most complicated security bags used in international aviation or defense services .


Dynaflex Pvt. Ltd. is an ISO 90001 certified and ICAO Approved.


Our current product range is as below:


Security Envelopes: They are manufactured with flap, which has a hot melt pressure sensitive adhesive strip for easy & permanent closure. Once sealed properly, it cannot be opened, has to be torn.  It is widely used for online shopping delivery, secure mailing, storage of sensitive data & direct mailing, also available in small volumes in retail ready packs.


Courier Bags: These are secu


SoundSeal™ is into the manufacturing of plastic security bags since 1978. Our manufacturing facility is located in Daman and houses advance machinery on which we manufacture various security bags such as:
                a. Courier Bags
                b. Plastic Mailing Envelopes
                c. Security Bags
                d. Bubble Lined Tamperproof Bags

These bags can be highly customised by adding various security add-ons such as:
                a. Double Seals

Nasscom 10,000 Start-ups

10,000 Startups is an ambitious attempt by NASSCOM to scale up the startup ecosystem in India by 10x. 10,000 Startups aims to enable incubation, funding and support for 10,000 technology startups in India over the next ten years.

The program’s vision is to:

     •  Foster entrepreneurship
     •  Build entrepreneurial capabilities at scale and
     •  Strengthen early stage support for tech startups

To meet these objective the program aims to bring together key stakeholders of the ecosystem including startup incubators / accelerators, angel investors, venture capitalists, startup support groups, mentors and technology corporations.

With 10,000 Start-ups NASSCOM aims to build a vibrant ecosystem for technology entrepreneurship in India.


As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please visit or, and follow @Akamai on Twitter


Founded in 1995 and headquartered in Long Island New York, Solveda is an award winning eCommerce focused system integrator. In the US, Solveda clients include Sleepys (America's largest mattress retailer), Fujifilm, BNP Paribas, American Financial Group, 1800athlete, 1800fishoil etc.  In India, Solveda has helped build eCommerce solutions for 6 of the leading retail businesses including  mJunction, Carrefour India, Satya Paul (Genesis), Religare Wellness, Vishal Retail and Airtel. Solveda engineers also help run mJunction - India's largest eCommerce initiative. At Solveda, eCommerce is our core pedigree and we believe we do it best.


IBM has been present in India since 1951. Since inception, IBM in India has expanded its operations considerably with regional headquarters in Bangalore and offices in over 22 cities including regional offices in New Delhi, Mumbai, Kolkata and Chennai. Today, the company has established itself as one of the leaders in the Indian Information Technology (IT) Industry.

Our offerings: IBM is the only IT company in the world and also in India that offers end-to-end solutions to customers from hardware to software, services and consulting.

IBM helps clients solve complex business and technical issues.  IBM helps integrate the strategy, business process, industry knowledge and the technology, integration and outsourcing skills to bring a new level of services to the business community. We deliver innovative business consulting, process design, systems integration, application management and design. Our core competencies include deep business process and industry ex

Sme Joinup Online Media Partner
Sme Joinup

Want to find a Solid Investor, Get help to Strategize your market entry and market value, Want to get those precious qualified leads, want to become the most sought after entrepreneur, then we are your gateway. is place where you find everything an entrepreneur and small businesses are looking for. In short we are a mall for small businesses.

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