VCCircle India Loyalty Conclave 2016
Loyalty as a concept for business development and sustenance is slowly but surely gaining traction in Indian market. With large chunk of consumers moving towards online platforms and organised retail for purchases, hospitality and lifestyle needs, the industry today has a large data bank at its disposal, which, if used effectively can provide valuable insights on consumer behaviour and marketing strategies. Going with the view that in the present competitive landscape, customer satisfaction is important but consumer loyalty is priceless, businesses today find it essential to have a well-designed loyalty program in place, which will help their ventures move to the next level.
Of course, while multiple industries are trying to get hands-on approach to drive consumer loyalty, the sectors with large consumer sects and big data are leading the race. These sectors include banks, retails, hospitality and hotel businesses, consumer durables and more.
However, things are easier said than done and same is the case with building loyalty. Most organizations feel that price points are sure shot ways of building loyalty and this has led to series of discount wars. However, Apple products are key examples to prove that price is not a single differentiator. So then what are some of the key factors to ensure a consumer retention? What can be some inter-industry learnings that can be derived to build loyalty? What are some best business practises followed globally which can be cloned to ventures in India?
In order to delve deeper into Indian loyalty market and understand the tenets of a successful loyalty initiatives, News Corp VCCircle is delighted to present the 6th edition of India Loyalty Conclave in December. The conclave will host leading CMOs, CXOs, innovators, and customer retention & engagement specialists from leading brands and businesses.
08:30 am - 09:45 am
09:45 am - 10:00 am
10:00 am - 10:25 am
Keynote Address: Success Story: Creating a loyal brand
This address will share nuances of making a great brand story fetching repeat and loyal customer base. Why do cult followings develop and why do some campaigns go viral irrespective of minimalistic communications. This session is reflection on past, analysis of the present and ascertaining trends of the future that brands can leverage on.
CVL Srinivas - CEO South Asia, GroupM
10:25am - 11:10 am
Panel Discussion 1: The changing face of India’s loyalty ecosystem: Industry leaders on innovative incentives
Curators of some of the most successful loyalty initiatives in the industry will set tone for the conclave, giving an overview of the loyalty market in India and what can be done to make loyalty an integral part of business making. What are the key rules of consumer engagement along with do’s and the don’ts?
Arnika Dixit - VP & Head - Marketing, India and South Asia, American Express
Gunjan Soni - CMO, Myntra
Manmeet Vohra - Director - Marketing and Category, TATA Starbucks
Kartik Jain - EVP, Head Marketing & Customer Analytics, HDFC Bank
Bijaei Jayaraj - Founder & CEO, Loylty Rewardz (Moderator)
11:10 am - 11:15 am
Room Wide Discussion
11:15 am - 11:35 am
11:35 am - 12:20 pm
Panel Discussion 2: Creating segment specific vs generic loyalty initiatives
Up till now, organizations are majorly using rewards and point system to attract customers to revisit. However, does it really attract different segments or is it one medicine for every cure? How can loyalty strategies differ for each segment and how can they be integrated to create one umbrella for one organization? What are the push and pull factors employed by the brands? What are the key strategies which can be implemented to engage consumers in a segment specific ways?
Siddhartha Pahwa - CEO, Meru Cabs
Sanjay Vakharia - Director & COO, Spykar Lifestyles
Pankaj Shah - CEO - Retail & Merchandising, Gitanjali Gems Ltd.
Vani Dixit - Vice President & Loyalty Head, Axis Bank
Aashish Walia - Head - Marketing , IndiaFirst Life Insurance Company Ltd
Aditya Rath - Partner, KPMG (Moderator)
12:20 pm - 12:25 pm
Room Wide Discussion
12:25 pm - 12:55 pm
Presentation by Loylty Rewardz Mngt Pvt. Ltd.
12:55 pm - 01:00 pm
Room Wide Discussion
01:00 pm - 01:05 pm
Announcing the winners of Loyalty online contest
01:05 pm - 02:10 pm
02:10 pm - 02:30 pm
Special Address: Justifying Loyalty Incentive: What's the new way to seek out loyalty? What's IncentiveNext? What's LoyaltyNext?
Several VC/PE backed firms recently went on price wars, offering huge discounts to consumers. The per unit profit went down and so did investors’ confidence. Initiating any consumer engagement strategy therefore requires that the business establishes the expectations behind the loyalty program, has a clear investment and spend value and also understands the real return of running a program for business.
Harish Bijoor - CEO, Harish Bijoor Consults
02:30 pm - 02:45 pm
Talk 1: Loyalty initiatives in the banking sector
Banks with a loyal consumer base have been leading India’s loyalty market over the years. What can banks do to scale up their loyalty programs and bring more consumers into their fray? How has inception of technology impacted them and how do they plan to utilise it to enhance consumer loyalty.
Rajat Mehta - Senior President & Country Head- Brand, Digital & Retail Marketing, YES BANK
02:45 pm - 03:30 pm
Panel Discussion 3:The rural capture: How we were able to make a breakthrough - challenges and beyond
Rural consumer goods market is anticipated to increase at a CAGR of 17.7 per cent to reach US$ 100 billion during 2012-2025 (India Brand Equity Foundation’s report). Despite this whooping number for foreseeable business, the brands penetration in the rural geographies has been fairly limited. What are views of brands that were able to establish their presence in the hinterlands? What different strategies can upcoming brands adopt which will help them compete with the settled ones?
Manav Dhanda - Group CEO, Sri Adhikari Brothers Group
Shalabh Saxena - Director Marketing & Customer Retention, Canara HSBC Life Insurance
Dalveer Singh - Head Experiential Marketing - APAC, Dialogue Factory
Abhishek Malhotra - Partner - Asia Pacific, AT Kearney (Moderator)
03:30 pm - 03:35 pm
Room Wide Discussion
03:35 pm - 03:55 pm
03:55 pm - 04:10 pm
Talk 2: Loyalty & hospitality: Creating brand ambassadors, internally and externally.
What key factors will help establish successful loyalty initiatives in the hospitality sector? The growing consumer demand in hospitality and hotel businesses and the ‘asset heavy’ nature of the sector necessitates a receptive and an impactful loyalty program. How are some of the players working towards that and what are some of the best practices?
Rahul Pandit - MD & CEO, Ginger Hotels
04:10 pm - 04:55 pm
Panel Discussion 4: Learning from startups
Startups are mostly limited on – financial resources, consumer data and engagement strategies. However, where they change the game is passion and out-of-the-box ideas. This panel will discuss how startups are achieving more niche consumers and building up on limited segment rather than going for larger masses.
Nitin Agarwal - AVP & Head of Marketing, ShopClues.com
Manisha Sood - Country General Manager, Fitbit India
Radhika Binani - CPO, Paisabazaar.com
Neha Motwani - Founder & CEO, Fitternity
Aakrit Vaish - Co-founder & CEO, Haptik
Srini Vudayagiri - Partner, Peepul Capital (Moderator)
04:55 pm - 05:00 pm
Room Wide Discussion
Date: 14th December
Address: Trident, Bandra Kurla,
Mumbai, C-56, G Block, Bandra Kurla Complex, Mumbai
Loylty Rewardz is India's premier loyalty and rewards management company, developing comprehensive data intelligence from consumers’ spending behaviour.
A team of over nearly 500 professionals with expertise and capabilities to develop and manage large-scale turnkey loyalty solutions, Loylty Rewardz manages loyalty programs for a cumulative consumer base of over 871 million profiles in India under its flagship brand - Max Get More, with a market share of over 73% of all debit cards issued in India. Loylty Rewardz currently process over 75 million transactions per month, worth over INR 20,000 Crores, and have so far processed over 3 billion consumer transactions, awarding over 33 billion loyalty points to consumers in India.
Max Get More is a first-of-its-kind, multi-currency, multi-functional and dynamic consumer commerce platform that comprises India’s leading 19 banks, their consumers and various retail brands in India, thereby enabling a win-wi
Simplirewards - a unified loyalty and customer experience platform, helps small and medium retail brands retain their customers. With no upfront investment, these brands can start their customer loyalty programs with-in no time at all. Simplirewards also helps them understand key retention strategy tenets such as customer behavior, feedback, consistency in service etc. Here, Simplirewards handholding through consultative approach helps these brands to match customer expectations.
On the other hand, customers of the small and medium brands benefit from managing their enrollment in various loyalty programs through a single login. So, customers don’t have to carry multiple loyalty cards or remember those long membership numbers. Everything needed is available at one place. Here, customers can easily refer their friends and families to the brands they love and earn rewards in return. All of it with just a few taps or clicks.
Launched on October 1st 2015, IDFC Bank is India’s youngest bank. With a technology led, digital approach to banking, the consumer bank is designed to make the urban consumer’s banking life simple above all else. We have customized solutions for savings and credit needs through a wide range of products; from savings & current accounts to deposits, loans and credit cards.
While new to banking, IDFC has a long and illustrious legacy. IDFC Ltd. has been a trusted player in the infrastructure space in India since 1997, when it was formed with the specific mandate to build the nation. We have made major contributions to building India’s highways, airports, ports & multiple projects in renewable energy.
IDFC Bank’s Business Banking arm has been engineered to empower small businesses with solutions that can be tailored to meet specific business needs. For domestic manufacturers, international traders or that old family run business - we h
TiE (The Indus Entrepreneurs) Mumbai is one of the most vibrant and fastest growing entrepreneurial ecosystems in the TiE Network, the world’s largest non-profit global network of entrepreneurs and professionals dedicated to the advancement of entrepreneurship. TiE Mumbai currently works towards growing and supporting the entrepreneurial community across various sectors, some of them as mentioned below:
TiE Food Network (TFN) is an initiative towards encouraging and supporting entrepreneurship in the foodspace, by providing entrepreneurs with a platform where they can network, learn and get mentored.
Media and Entertainment Network by TiE (MENT) works towards enabling and empowering entrepreneurs in the media & entertainment industry across Mumbai & Pune. It aims to provide a platform for entrepreneurs, founders and CXOs in the industry to interact with peers, solve common founder challenges and facilitate curated networking.
TradeBriefs produces 14 daily e-newsletters that go out to an opt-in audience of 1 million subscribers in corporate India. This includes over 100,000 in top management at various companies. We have the attention of these CXOs due to our content and we use that to help generate high-quality leads for businesses. We do so for IBM, Gartner, SAP, The Economist, Godrej and hundreds of other clients.
Indian Angel Network, India's first and largest angel network, brings together successful entrepreneurs and CEOs who share a passion to enable more early stage businesses to create scale and value. By focusing on startups, the Network addresses the current acute lack of funds available to early stage companies. The Network believes that early stage businesses require more than just money to succeed. They require close mentoring and inputs on strategy as well as execution.
Indian Angel Network currently has over 300 members drawn from across the country and some from overseas, comprising the who's who of successful Indian entrepreneurs and CEOs from diverse sectors (information on www.indianangelnetwork.com). The Network has met with early success and has already invested in 100 portfolio companies including investee and incubatee companies. IAN has become the hub for innovative ventures founded by high quality entrepreneurs seeking mentoring an
Lead Angels is a pan-India sector agnostic Angel Network, started by a team of three originally from IIT Bombay to bridge the gap of financial assistance provision to deserving start up ventures. Lead Angels is India's first professionally managed Angel network in India, with defined work processes and a primary focus to invest time and capital in people who are aligned with shared goals and values. Having invested in over 20 companies in the past three years with a portfolio boasting of over a 90% survival rate, multiple learnings and trends about the Indian Start-up ecosystem have come to the surface and Lead Angels plans to continue investing in diverse, exciting opportunities.
Mumbai Angels, started in 2006 is the first premium Angel network in India. The Mumbai Angels provides a unique platform to start up and very early stage companies by bringing them face to face with successful entrepreneurs, professionals and executives who are interested in and have the funds available to invest in start-up companies. Many members of Mumbai Angels have prior Silicon Valley experience. In addition to the capital of its members, the Mumbai Angels provides access to high quality mentoring, vast networks in India and abroad and inputs on strategy as well as execution.
Mumbai Angels provides its portfolio companies with a level of assistance that surpasses their highest expectations. Mumbai Angels network of relationships and their ability to leverage those relationships on behalf of their portfolio companies is unparalleled. Mumbai Angles members and their organisations have come to represent the ideal business partner for entrepreneurs who wish to start and
CIO Angel Network (CAN) is a fairly new network established in January 2015 and already has over 50+ esteemed CIO Angel Investor members signed up for the Mumbai & Delhi Chapters.
CAN membership is only by invitation & exclusively for CIOs & ICT leaders. CAN’s mission is to accelerate seed stage startups through fundraising support and customer discovery. While there are many angel networks in the country the strength of CAN is through its members' domain expertise to evaluate, foresee & nurture technology. Find more details on www.cioangelnetwork.com
Startup Grind is a global startup community educating, inspiring, and connecting entrepreneurs. We host monthly events in more than 150 cities and 65 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrindIN / @StartupGrindMum.
Pune Digital Marketers is foremost digital marketing community in Pune, with knowledge sharing as its focus. We meet digital marketing talent, across agencies, freelancers, in-house marketers, consultants, we conduct monthly meetups and an annual digital marketing conference that helps marketers. You can reach the organizers at PuneDigitalMarketers.com.
In 2010, CMO Asia was launched to plug a vacuum in the Marketing community. This is a peer networking body and this effort helps connect all marketers across sectors on a common platform. The vision of this platform is to share the latest stories that have worked across branding & marketing space & provide learning opportunities from the experiences of every marketing professional. This is the need of the hour to be able to thrive for the future. Do visit www.cmoasia.org
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