Vikas has worked with Mullen Lowe Group in roles based in India, Viet Nam & Singapore and managed businesses across 15 countries in the Asia-Pacific region. As Managing Director of Lowe Viet Nam, he led the agency into becoming the largest marketing communications company in the country. In 2011, he took up the role of Regional Growth Officer for Asia-Pacific, based in Singapore. During this stint, he helped take Lowe among the top 10 agency networks in Asia leading new business and strategic growth initiatives.
As Group CMO, he leads the company’s growth strategy and leadership agenda in thought and action. As President - Group Marketing Services, Vikas runs seven operating divisions of the group across its integrated capabilities including GolinOpinion (PR), LinEngage (Activation), dCell (Design), LinTeractive (digital), LinHealth (Healthcare Marketing), LinConsult (Brand Consulting) and LinProductions (Moving Picture).
A regular speaker/ panelist at major industry forums, he’s been on numerous international award juries and has won over 50 awards for Effectiveness at Effie, Campaign Asia, WARC Asia and 4A’s Jay Chiat Awards. Vikas has worked for advertising agencies such as Publicis and Leo Burnett before joining Lowe. Besides work, he is an amateur photographer, a formula 1 enthusiast and a lazy blogger.