Vinita Ananth

  • Vinita Ananth

    Principal, The Hive

    Vinita is an entrepreneur, an angel investor and an accomplished leader in a spectrum of areas from global technology, technology - enabled business services, software-as-a-service, social media to analytics - with 15+ years of rich world-wide experience of living / working across the US and Asia (India). She brings in a proven track record of building high performance teams; leading business development; developing market differentiated customer solutions & capabilities; - that have successfully scaled businesses.

    She is CEO and Founder of GitGrow, a software company simplifying web analytics; providing an all-in-one web optimization solution that improves conversions and engagement. GitGrow uniquely correlates data to derive insights and recommendations to ensure that your marketing dollars are well spent. Prior to that, Vinita was CEO and Co-Founder of CEO Council of India which aspires to be the country's largest and most influential CEO community. The CEO Council of India is a new and contemporary platform for CEO-only knowledge sharing and networking; membership is by "invite-only"

    The first company that Vinita founded was Social Hues Software and Services (, a company that offers actionable insights to marketers assisting them optimize their social media campaigns & customer engagement. Social Hues delivered social media analytics and insights to 400+ top companies in India across all sectors. Social Hues partnered with India’s leading media companies like Times of India, Star Network, Zee TV, etc and enabled over 300+ sales teams to re-sell its solution.

    From 2008 to 2010, Vinita Ananth was the Director of HP Software-as-a-Service responsible for Sales and Delivery in Asia Pacific and Japan. She was instrumental in the growth and success of Mercury Interactive, HP’s entrepreneurial SaaS venture making it amongst the top 10 SaaS vendors and the largest SaaS IT Management company in the world with worldwide revenues.

    Vinita’s interest in angel investing began when she became steeped and deeply involved in the entrepreneurial ecosystem in India. She is actively involved in finding exceptional and talented early-stage startups that are in the forefront of technology, especially in analytics, services and applications for big data.

    She holds an MBA in Marketing & Finance from Santa Clara University, California and a Bachelor’s in Electrical Engineering from the University of Mysore, India. In her personal time, Vinita loves playing tennis; she has four kids - two biological and two adopted - says her place is a riot at most times!